New product introduction : a systems, technology and process approach

Main Author: Viale, J. David
Published: Menlo Park, CA: Crisp Pub., 1998.
Series: The Fifty-Minutes series book
Subjects:
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020 |a 1560524928 (pbk.)  
020 |a 9781560524922  
090 0 0 |a HD69.N4   |b V53 1998 
100 1 |a Viale, J. David  
245 1 0 |a New product introduction :   |b a systems, technology and process approach   |c J. David Viale. 
260 |a Menlo Park, CA:   |b Crisp Pub.,   |c 1998. 
300 |a 89 p.:   |b ill.;   |c 25 cm. 
490 0 |a The Fifty-Minutes series book 
650 0 0 |a New products --   |x Marketing  
650 0 0 |a New Products --   |x Management  
997 |a Business & Accountancy, Faculty 
999 |a 0000010273  |b BOK  |c OPEN SHELF  |e 1st Floor, Bestari Jaya