New product introduction : a systems, technology and process approach
| Main Author: | Viale, J. David |
|---|---|
| Published: |
Menlo Park, CA:
Crisp Pub.,
1998.
|
| Series: |
The Fifty-Minutes series book
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| Subjects: |
| Physical Description: |
89 p.: ill.; 25 cm. |
|---|---|
| ISBN: |
1560524928 (pbk.) 9781560524922 |