Value-based marketing for bottom-line success : 5 steps to creating customer value
by: De Bonis, J. Nicholas
Published: (2003)
Net worth : shaping markets when customers make the rules
| Main Author: | Hagel, John |
|---|---|
| Other Authors: | Singer, Marc |
| Published: |
Boston:
Harvard Business School Press,
1999.
|
| Subjects: |