State of the art marketing research

Main Author: Blankenship, Albert Breneman
Other Authors: Breen, George Edward, Dutka, Alan F
Published: Lincolnwood, Ill.: NTC Business Books, 1998.
Edition: 2nd ed.
Subjects:
Physical Description: x, 454 p.; 24 cm.
Bibliography: Includes bibliographical references and index
ISBN: 0844234435 (hbk.)