State of the art marketing research
Main Author: | Blankenship, Albert Breneman |
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Other Authors: | Breen, George Edward, Dutka, Alan F |
Published: |
Lincolnwood, Ill.:
NTC Business Books,
1998.
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Edition: | 2nd ed. |
Subjects: |
Physical Description: |
x, 454 p.; 24 cm. |
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Bibliography: |
Includes bibliographical references and index |
ISBN: |
0844234435 (hbk.) |