Marketing corporate image : the company as your number one product
Main Author: | Gregory, James R |
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Other Authors: | Wiechmann, |
Published: |
Lincolnwood, IL:
NTC Business Books,
1999.
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Edition: | 2nd ed. |
Subjects: |
Item Description: |
Includes index |
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Physical Description: |
xiii, 274 p.: ill.; 23 cm. |
ISBN: |
0844233072 (hbk.) |