Integrated account management : how business-to-business marketers maximize customer loyalty and profitability
| Main Author: | Peck, Mark A |
|---|---|
| Published: |
New York:
AMACOM,
1997.
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| Subjects: |
| Physical Description: |
xvi, 318 p.: ill.; 26 cm. |
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| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
0814403336 |