APA Citation

Peck, M. A. (1997). Integrated account management: How business-to-business marketers maximize customer loyalty and profitability. New York: AMACOM.

Chicago Style Citation

Peck, Mark A. Integrated Account Management: How Business-to-business Marketers Maximize Customer Loyalty and Profitability. New York: AMACOM, 1997.

MLA Citation

Peck, Mark A. Integrated Account Management: How Business-to-business Marketers Maximize Customer Loyalty and Profitability. New York: AMACOM, 1997.

Warning: These citations may not always be 100% accurate.