Loyalty marketing for the Internet Age : how to identify, attract, serve, and retain customers in an e-commerce environment

Main Author: Sindell, Kathleen
Published: Chicago, IL: Dearborn Financial Publishing, 2001.
Subjects:
LEADER 00778cam a2200205 7i4500
001 0000005264
005 20170218090000.0
020 |a 9780793140336  
020 |a 0793140331 (pbk.)  
090 0 0 |a HF5415.525   |b .S56 2001 
100 1 |a Sindell, Kathleen  
245 1 0 |a Loyalty marketing for the Internet Age :   |b how to identify, attract, serve, and retain customers in an e-commerce environment   |c Kathleen Sindell. 
260 |a Chicago, IL:   |b Dearborn Financial Publishing,   |c 2001. 
300 |a xx, 345 p.:   |b ill;   |c 22 cm. 
504 |a Includes bibliographical references and index 
650 0 0 |a Customer loyalty  
650 0 0 |a Internet marketing  
650 0 0 |a Electronic commerce  
997 |a Business & Accountancy, Faculty 
999 |a 0000002404  |b BOK  |c OPEN SHELF  |e 1st Floor, Shah Alam