Loyalty marketing for the Internet Age : how to identify, attract, serve, and retain customers in an e-commerce environment
| Main Author: | Sindell, Kathleen |
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| Published: |
Chicago, IL:
Dearborn Financial Publishing,
2001.
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| Subjects: |
| Physical Description: |
xx, 345 p.: ill; 22 cm. |
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| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
9780793140336 0793140331 (pbk.) |