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00738cam a2200205 7i4500 |
| 001 |
0000005206 |
| 005 |
20170218090000.0 |
| 020 |
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|a 0786311312 (hbk.)
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| 090 |
0 |
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|a HM263
|b .H77 1997
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| 245 |
0 |
4 |
|a The handbook of strategic public relations & integrated communications
|c [edited by] Clarke L. Caywood.
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| 260 |
|
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|a New York:
|b McGraw-Hill,
|c 1997.
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| 300 |
|
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|a xxvi, 574 p.:
|b ill.;
|c 26 cm.
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| 504 |
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|a Includes bibliographical references and index
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| 650 |
0 |
0 |
|a Communication in marketing
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| 650 |
0 |
0 |
|a Public relations
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| 650 |
0 |
0 |
|a Communication in management
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| 700 |
1 |
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|a Caywood, Clarke L.
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| 997 |
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|a Business & Accountancy, Faculty
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| 998 |
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|a Marketing, Degree
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| 999 |
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|a 0000000094
|b BOK
|c REFERENCE
|e Ground Floor, Bestari Jaya
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