Rural marketing : targeting the non-urban consumer

Main Author: Velayudhan, Sanal Kumar
Published: New Delhi: Response Books, 2002.
Subjects:
LEADER 00679cam a2200193 7i4500
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005 20170218090000.0
020 |a 076199565X (hbk.)  
090 0 0 |a HF5415.12.I5   |b V45 2002 
100 1 |a Velayudhan, Sanal Kumar  
245 1 0 |a Rural marketing :   |b targeting the non-urban consumer   |c Sanal Kumar Velayudhan. 
260 |a New Delhi:   |b Response Books,   |c 2002. 
300 |a 196 p.:   |b ill.;   |c 23 cm. 
504 |a Includes bibliographical references 
650 0 0 |a Consumer behavior --   |z India  
650 0 0 |a Marketing --   |z India  
651 0 |a India --   |x Rural conditions  
997 |a Business & Accountancy, Faculty 
999 |a 0000007769  |b BOK  |c OPEN SHELF  |e 1st Floor, Shah Alam