The new marketing : transforming the corporate future

Main Author: McDonald, Malcolm
Other Authors: Wilson, Hugh
Published: Oxford: Butterworth Heinemann, 2002.
Subjects:
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090 0 0 |a HF5415.1265   |b .M36 2002 
100 1 |a McDonald, Malcolm  
245 1 4 |a The new marketing :   |b transforming the corporate future   |c Malcolm McDonald and Hugh Wilson. 
260 |a Oxford:   |b Butterworth Heinemann,   |c 2002. 
300 |a viii, 230 p.:   |b ill.;   |c 25c m. 
504 |a Includes bibliographical references and index 
650 0 0 |a Internet marketing  
700 1 |a Wilson, Hugh  
997 |a Business & Accountancy, Faculty 
999 |a 0000007450  |b BOK  |c OPEN SHELF  |e 1st Floor, Shah Alam