The new marketing : transforming the corporate future
| Main Author: | McDonald, Malcolm |
|---|---|
| Other Authors: | Wilson, Hugh |
| Published: |
Oxford:
Butterworth Heinemann,
2002.
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| Subjects: |
| Physical Description: |
viii, 230 p.: ill.; 25c m. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
9780750653879 0750653876 (pbk.) |