The market driven organization : understanding, attracting, and keeping valuable customers

Main Author: Day, George S
Published: New York: The Free Press, 1999.
Subjects:
LEADER 00701cam a2200193 7i4500
001 0000004859
005 20170218090000.0
020 |a 0684864673 (hbk.)  
090 0 0 |a HF5415.13   |b .D47 1999 
100 1 |a Day, George S  
245 1 4 |a The market driven organization :   |b understanding, attracting, and keeping valuable customers   |c George S. Day. 
260 |a New York:   |b The Free Press,   |c 1999. 
300 |a xii, 285 p.:   |b ill.;   |c 24 cm. 
504 |a Includes bibliographical references and index 
650 0 0 |a Consumer satisfaction  
650 0 0 |a Customer relations  
650 0 0 |a Marketing --   |x Management  
997 |a Business & Accountancy, Faculty 
999 |a 0000003405  |b BOK  |c OPEN SHELF  |e 1st Floor, Shah Alam