Kotler on marketing : how to create, win, and dominate markets
| Main Author: | Kotler, Philip |
|---|---|
| Published: |
New York:
The Free Press,
1999.
|
| Subjects: |
| Item Description: |
Gift: Selangor Business School (SBS) |
|---|---|
| Physical Description: |
xiv, 257 p.: ill.; 25 cm. |
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
0684850338 (hbk.) |