Global marketing : an interactive approach

Main Author: Gillespie, Kate
Other Authors: Jeannet, Jean-Pierre, Hennessey, Hubert D
Published: Boston: Houghton Mifflin Co., 2004.
Subjects:
LEADER 00821cam a2200229 7i4500
001 0000004733
005 20170218090000.0
020 |a 0618005080 (hbk.)  
020 |a 9780618005086  
090 0 0 |a HF1416   |b .G58 2004 
100 1 |a Gillespie, Kate  
245 1 0 |a Global marketing :   |b an interactive approach   |c Kate Gillespie, Jean-Pierre Jeannet, H. David Hennessey. 
260 |a Boston:   |b Houghton Mifflin Co.,   |c 2004. 
300 |a xxii, 553 p.:   |b col. ill., col. maps;   |c 26 cm. 
504 |a Includes bibliographical references and index 
650 0 0 |a Export marketing --   |x Management  
650 0 0 |a Export marketing  
700 1 |a Jeannet, Jean-Pierre  
700 1 |a Hennessey, Hubert D  
997 |a Business & Accountancy, Faculty 
998 |a Marketing, Degree 
999 |a 0000008811  |b BOK  |c OPEN SHELF  |e 1st Floor, Shah Alam