Global marketing : an interactive approach
| Main Author: | Gillespie, Kate |
|---|---|
| Other Authors: | Jeannet, Jean-Pierre, Hennessey, Hubert D |
| Published: |
Boston:
Houghton Mifflin Co.,
2004.
|
| Subjects: |
| Physical Description: |
xxii, 553 p.: col. ill., col. maps; 26 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
0618005080 (hbk.) 9780618005086 |