Marketing strategies for the new economy

Main Author: Tvede, Lars
Other Authors: Ohnemus, Peter
Published: Chichester: John Wiley & Sons, Ltd., 2001.
Subjects:
LEADER 00712cam a2200205 7i4500
001 0000004469
005 20170218090000.0
020 |a 0471492116 (hbk.)  
090 0 0 |a HF5415.13   |b .T84 2001 
100 1 |a Tvede, Lars  
245 1 0 |a Marketing strategies for the new economy   |c Lars Tvede and Peter Ohnemus. 
260 |a Chichester:   |b John Wiley & Sons, Ltd.,   |c 2001. 
300 |a x, 246 p.:   |b ill.;   |c 24 cm. 
504 |a Includes bibliographical references and index 
650 0 0 |a High technology --   |x Marketing  
650 0 0 |a Internet marketing  
650 0 0 |a Marketing --   |x Management  
700 1 |a Ohnemus, Peter  
997 |a Business & Accountancy, Faculty 
999 |a 0000003127  |b BOK  |c OPEN SHELF  |e 1st Floor, Shah Alam