Marketing strategies for the new economy
| Main Author: | Tvede, Lars |
|---|---|
| Other Authors: | Ohnemus, Peter |
| Published: |
Chichester:
John Wiley & Sons, Ltd.,
2001.
|
| Subjects: |
| Physical Description: |
x, 246 p.: ill.; 24 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
0471492116 (hbk.) |