Advanced brand management : from vision to valuation
| Main Author: | Temporal, Paul |
|---|---|
| Published: |
Singapore:
John Wiley & Sons,
2002.
|
| Subjects: |
| LEADER | 00568cam a2200169 7i4500 | ||
|---|---|---|---|
| 001 | 0000004457 | ||
| 005 | 20170218090000.0 | ||
| 020 | |a 047147925X (hbk.) | ||
| 090 | 0 | 0 | |a HD69.B7 |b T46 2002 |
| 100 | 1 | |a Temporal, Paul | |
| 245 | 1 | 0 | |a Advanced brand management : |b from vision to valuation |c Paul Temporal. |
| 260 | |a Singapore: |b John Wiley & Sons, |c 2002. | ||
| 300 | |a xv, 296 p.: |b ill.; |c 24 cm. | ||
| 504 | |a Includes index | ||
| 650 | 0 | 0 | |a Brand name products -- |x Management |
| 997 | |a Business & Accountancy, Faculty | ||
| 999 | |a 0000008519 |b BOK |c OPEN SHELF |e 1st Floor, Shah Alam | ||