Advanced brand management : from vision to valuation
| Main Author: | Temporal, Paul |
|---|---|
| Published: |
Singapore:
John Wiley & Sons,
2002.
|
| Subjects: |
| Physical Description: |
xv, 296 p.: ill.; 24 cm. |
|---|---|
| Bibliography: |
Includes index |
| ISBN: |
047147925X (hbk.) |