Branding in Asia : the creation, development, and management of Asian brands for the global market

Main Author: Temporal, Paul
Published: Singapore: John Wiley & Sons (Asia) Pte. Ltd., 2001.
Edition: Rev. ed.
Subjects:
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020 |a 0471479101 (pbk.)  
090 0 0 |a HD69.B7   |b T46 2001 
100 1 |a Temporal, Paul  
245 1 0 |a Branding in Asia :   |b the creation, development, and management of Asian brands for the global market   |c Paul Temporal. 
250 |a Rev. ed. 
260 |a Singapore:   |b John Wiley & Sons (Asia) Pte. Ltd.,   |c 2001. 
300 |a xiii, 291p.:   |b ill.;   |c 23 cm. 
504 |a Includes bibliographical references and index 
650 0 0 |a Competition, International  
650 0 0 |a Brand name products  
650 0 0 |a Marketing  
997 |a Business & Accountancy, Faculty 
999 |a 0000006808  |b BOK  |c OPEN SHELF  |e 1st Floor, Shah Alam