Branding in Asia : the creation, development, and management of Asian brands for the global market
| Main Author: | Temporal, Paul |
|---|---|
| Published: |
Singapore:
John Wiley & Sons (Asia) Pte. Ltd.,
2001.
|
| Edition: | Rev. ed. |
| Subjects: |
| Physical Description: |
xiii, 291p.: ill.; 23 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
9780471479109 (pbk.) 0471479101 (pbk.) |