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00781cam a2200229 7i4500 |
| 001 |
0000004348 |
| 005 |
20170218090000.0 |
| 020 |
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|a 0471372897 (hbk.)
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| 020 |
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|a 9780471372899
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| 090 |
0 |
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|a HF1416
|b .M37 2001
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| 100 |
3 |
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|a Masaaki, Kotabe
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| 245 |
1 |
0 |
|a Global marketing management
|c Masaaki Kotabe, Kristiaan Helsen.
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| 250 |
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|a 2nd ed.
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| 260 |
|
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|a New York:
|b Wiley,
|c 2001.
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| 300 |
|
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|a xxiv, 739 p.:
|b ill., col. maps;
|c 26 cm.
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| 504 |
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|a Includes bibliographical references and index
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| 650 |
0 |
0 |
|a Export marketing --
|x Management
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| 650 |
0 |
0 |
|a International business enterprises --
|x Management
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| 700 |
1 |
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|a Helsen, Kristiaan
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| 997 |
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|a Business & Accountancy, Faculty
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| 998 |
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|a Marketing, Degree
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| 999 |
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|a 0000002504
|b BOK
|c OPEN SHELF
|e 1st Floor, Shah Alam
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