Global marketing management
| Main Author: | Masaaki, Kotabe |
|---|---|
| Other Authors: | Helsen, Kristiaan |
| Published: |
New York:
Wiley,
2001.
|
| Edition: | 2nd ed. |
| Subjects: |
| Physical Description: |
xxiv, 739 p.: ill., col. maps; 26 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
0471372897 (hbk.) 9780471372899 |