APA Citation
Masaaki, K., & Helsen, K. (2001). Global marketing management (2nd ed.). New York: Wiley.
Chicago Style CitationMasaaki, Kotabe, and Kristiaan Helsen. Global Marketing Management. 2nd ed. New York: Wiley, 2001.
MLA CitationMasaaki, Kotabe, and Kristiaan Helsen. Global Marketing Management. 2nd ed. New York: Wiley, 2001.
Warning: These citations may not always be 100% accurate.