APA Citation

Masaaki, K., & Helsen, K. (2001). Global marketing management (2nd ed.). New York: Wiley.

Chicago Style Citation

Masaaki, Kotabe, and Kristiaan Helsen. Global Marketing Management. 2nd ed. New York: Wiley, 2001.

MLA Citation

Masaaki, Kotabe, and Kristiaan Helsen. Global Marketing Management. 2nd ed. New York: Wiley, 2001.

Warning: These citations may not always be 100% accurate.