Hospitality marketing management

Main Author: Reid, Robert D
Other Authors: Bojanic, David C
Published: New York: John Wiley & Sons, 2001.
Edition: 3rd ed.
Subjects:
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020 |a 0471354627  
090 0 0 |a TX911.3.M3   |b R73 2001 
100 1 |a Reid, Robert D  
245 1 0 |a Hospitality marketing management   |c Robert D. Reid, David C. Bojanic. 
250 |a 3rd ed. 
260 |a New York:   |b John Wiley & Sons,   |c 2001. 
300 |a xv, 432 p.:   |b ill.;   |c 25 cm. 
504 |a Includes bibliographical references and index 
650 0 0 |a Restaurants --   |x Marketing  
650 0 0 |a Hospitality industry --   |x Marketing  
650 0 0 |a Food service --   |x Marketing  
700 1 |a Bojanic, David C  
999 |a 0000003001  |b BOK  |c OPEN SHELF  |e 2nd Floor, Shah Alam 
999 |a 0000011231  |b BOK  |c OPEN SHELF  |e 2nd Floor, Shah Alam