Market-based management : strategies for growing customer value and profitability
by: Best, Roger J
Published: (2000)
Basic marketing management
| Main Author: | Dalrymple, Douglas J |
|---|---|
| Other Authors: | Parsons, Leonard J |
| Published: |
New York:
John Wiley & Sons,
2000.
|
| Edition: | 2nd ed. |
| Subjects: |