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00689cam a2200205 7i4500 |
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20170218090000.0 |
| 020 |
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|a 0471353922 (pbk.)
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| 020 |
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|a 9780471353928
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| 090 |
0 |
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|a HF5415.13
|b .D35 2000
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| 100 |
1 |
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|a Dalrymple, Douglas J
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| 245 |
1 |
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|a Basic marketing management
|c Douglas J. Dalrymple, Leonard J. Parsons.
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| 250 |
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|a 2nd ed.
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| 260 |
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|a New York:
|b John Wiley & Sons,
|c 2000.
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| 300 |
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|a xiii, 341 p.:
|b ill.;
|c 24 cm.
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| 504 |
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|a Includes bibliographical references and index
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| 650 |
0 |
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|a Marketing --
|x Management
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| 700 |
1 |
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|a Parsons, Leonard J
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| 997 |
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|a Business & Accountancy, Faculty
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| 999 |
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|a 0000002506
|b BOK
|c OPEN SHELF
|e 1st Floor, Shah Alam
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