Basic marketing management
| Main Author: | Dalrymple, Douglas J |
|---|---|
| Other Authors: | Parsons, Leonard J |
| Published: |
New York:
John Wiley & Sons,
2000.
|
| Edition: | 2nd ed. |
| Subjects: |
| Physical Description: |
xiii, 341 p.: ill.; 24 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
0471353922 (pbk.) 9780471353928 |