APA Citation
Dalrymple, D. J., & Parsons, L. J. (2000). Basic marketing management (2nd ed.). New York: John Wiley & Sons.
Chicago Style CitationDalrymple, Douglas J., and Leonard J. Parsons. Basic Marketing Management. 2nd ed. New York: John Wiley & Sons, 2000.
MLA CitationDalrymple, Douglas J., and Leonard J. Parsons. Basic Marketing Management. 2nd ed. New York: John Wiley & Sons, 2000.
Warning: These citations may not always be 100% accurate.