Developing business strategies
| Main Author: | Aaker, David A |
|---|---|
| Published: |
New York:
John Wiley & Sons,
2001.
|
| Subjects: |
| LEADER | 00534cam a2200169 7i4500 | ||
|---|---|---|---|
| 001 | 0000004158 | ||
| 005 | 20170218090000.0 | ||
| 020 | |a 0471064114 | ||
| 090 | 0 | 0 | |a HD30.28 |b .A25 2001 |
| 100 | 1 | |a Aaker, David A | |
| 245 | 1 | 0 | |a Developing business strategies |c David A. Aaker. |
| 260 | |a New York: |b John Wiley & Sons, |c 2001. | ||
| 300 | |a xiv, 338 p.: |b ill.; |c 24 cm. | ||
| 650 | 0 | 0 | |a Strategic planning |
| 650 | 0 | 0 | |a Marketing -- |x Management |
| 997 | |a Business & Accountancy, Faculty | ||
| 999 | |a 0000003722 |b BOK |c OPEN SHELF |e 1st Floor, Shah Alam | ||