Hello Kitty : the remarkable story of Sanrio and the billion dollar feline phenomenon

Main Author:	Belson, Ken
Other Authors:	Bremner, Brian
Published:	Singapore: John Wiley & Sons (Asia) Pte Ltd, 2004.
Subjects:	Hello Kitty (Fictitious character) Sanrio, Kabushiki Kaisha Character merchandising

Similar Items

Toyota's global marketing strategy : innovation through breakthrough thinking and kaizen
by: Hibino, Shozo
Published: (2017)

The Toyota way : 14 management principles from the world's greatest manufacturer
by: Liker, Jeffrey K
Published: (2004)

Inside the mind of Toyota : management principles for enduring growth
by: Satoshi, Hino
Published: (2006)

Business the Sony way : secrets of the world's most innovative electronics giant
by: Shu, Shin Luh
Published: (2003)

This is my road : the story of Shimano
by: Shimano, Yoshizo
Published: (2008)

Transmedia character studies
by: Kunz, Tobias

Configuring the field of character and entertainment licensing : the licensing expo and other sites of IP management
by: Santo, Avi

Consumer behavior : in fashion
by: Solomon, Michael R
Published: (2004)

The handbook of key customer relationship management : the definitive guide to winning, managing and developing key account business
by: Burnett, Ken
Published: (2001)

Contemporary visual merchandising and environmental design
by: Diamond, Jay
Published: (2007)

Concept to customer
by: Grose, Virginia
Published: (2012)

The best of Rumpole
by: Mortimer, John
Published: (1993)

Hello web design
by: Osborn, Tracy

Marketing communications : a European perspective
by: Pelsmacker, Patrick De
Published: (2004)

Sun Tzu, strategies for marketing : 12 essential principles for winning the war for customers
by: Michaelson, Gerald A
Published: (2004)

Market-based management : strategies for growing customer value and profitability
by: Best, Roger J
Published: (2004)

Principles of marketing
by: Kotler, Philip
Published: (2004)

Marketing
by: Lamb, Charles W
Published: (2004)

Entrepreneurial marketing : real stories and survival strategies
by: Buskirk, Bruce D
Published: (2004)

Marketing channels : a management view
by: Rosenbloom, Bert
Published: (2004)

The relationship edge in business : connecting with customers and colleagues when it counts
by: Acuff, Jerry
Published: (2004)

Branded customer service : the new competitive edge
by: Barlow, Janelle
Published: (2004)

Marketing as strategy : understanding the CEO's agenda for driving growth and innovation
by: Kumar, Nirmalya
Published: (2004)

Customer behavior : a managerial perspective
by: Sheth, Jagdish N
Published: (2004)

Faktor-faktor yang mempengaruhi gelagat pengguna didalam membuat keputusan pembelian : kajian kes di Jaya Jusco, Klang
by: Wan Fazirah Wan Hamid
Published: (2004)

An investigation on consumer buying behavior towards national versus non-national car
by: Cheng, Shiau Yie
Published: (2004)

An investigation on consumer's purchasing decision towards fast food
by: Tan Lay Kean
Published: (2004)

Kepuasan pengguna terhadap telur Omega Plus di Shah Alam
by: Zalmiah Abd Ghafar
Published: (2004)

The success of first world hotel, Genting Highlands-city of entertainment on customer satisfaction
by: Ho, Mey Yin
Published: (2004)

Strategi pemasaran campuran untuk meningkatkan prestasi sesebuah syarikat, kajian kes berdasarkan kepada Pesona Beauty Shoppe Sdn. Bhd.
by: Muhammad Nizam Hairom
Published: (2004)

Market research in practice : a guide to the basics
by: Hague, Paul
Published: (2004)

Consumer behavior : buying, having, and being
by: Solomon, Michael R
Published: (2004)

Market intelligence : how and why organizations use market research
by: Callingham, Martin
Published: (2004)

Business market management : understanding, creating, and delivery value
by: Anderson, James C
Published: (2004)

Marketing planning : principles into practice
by: Wood, Marian Burk
Published: (2004)

Marketing : principles & perspectives
by: Bearden, William O
Published: (2004)

Business marketing management : a strategic view of industrial and organizational markets
by: Hutt, Michael D
Published: (2004)

Positively outrageous service : how to delight and astound your customers and win them for life
by: Gross, T. Scott
Published: (2004)

Contemporary marketing
by: Boone, Louis E
Published: (2004)

Marketing research
by: Aaker, David A
Published: (2004)