Hello Kitty : the remarkable story of Sanrio and the billion dollar feline phenomenon

Main Author: Belson, Ken
Other Authors: Bremner, Brian
Published: Singapore: John Wiley & Sons (Asia) Pte Ltd, 2004.
Subjects:
LEADER 00765cam a2200205 7i4500
001 0000004096
005 20170218090000.0
020 |a 0470820942 (hbk.)  
090 0 0 |a HF5415.17   |b .B45 2004 
100 1 |a Belson, Ken  
245 1 0 |a Hello Kitty :   |b the remarkable story of Sanrio and the billion dollar feline phenomenon   |c Ken Belson & Brian Bremner. 
260 |a Singapore:   |b John Wiley & Sons (Asia) Pte Ltd,   |c 2004. 
300 |a ix, 210 p.;   |c 24 cm. 
504 |a Includes bibliographical references and index 
600 0 0 |a Hello Kitty (Fictitious character) 
610 2 |a Sanrio, Kabushiki Kaisha  
650 0 0 |a Character merchandising  
700 1 |a Bremner, Brian  
997 |a Business & Accountancy, Faculty 
999 |a 0000009985  |b BOK  |c OPEN SHELF  |e 1st Floor, Shah Alam