Market research in the Internet age : leveraging the Internet for market measurement and consumer insight

Main Author: Monster, Robert W
Other Authors: Pettit, Raymond C
Published: Singapore: John Wiley & Sons, 2002.
Subjects:
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090 0 0 |a HF5415.1265   |b .M66 2002 
100 1 |a Monster, Robert W  
245 1 0 |a Market research in the Internet age :   |b leveraging the Internet for market measurement and consumer insight   |c Robert W. Monster, Raymond C. Pettit. 
260 |a Singapore:   |b John Wiley & Sons,   |c 2002. 
300 |a xxi, 306 p.:   |b ill.;   |c 24 cm. 
504 |a Includes bibliographical references and index 
650 0 0 |a Telemarketing  
650 0 0 |a Marketing research  
700 1 |a Pettit, Raymond C  
997 |a Business & Accountancy, Faculty 
999 |a 0000005843  |b BOK  |c OPEN SHELF  |e 1st Floor, Shah Alam