Market research in the Internet age : leveraging the Internet for market measurement and consumer insight
| Main Author: | Monster, Robert W |
|---|---|
| Other Authors: | Pettit, Raymond C |
| Published: |
Singapore:
John Wiley & Sons,
2002.
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| Subjects: |
| Physical Description: |
xxi, 306 p.: ill.; 24 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
0470820640 |