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00880cam a2200217 7i4500 |
| 001 |
0000004094 |
| 005 |
20170218090000.0 |
| 020 |
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|a 0470820578 (hbk.)
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| 090 |
0 |
0 |
|a HF5415.123
|b .B53 2003
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| 100 |
1 |
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|a Blair, Mark
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| 245 |
1 |
4 |
|a The 360 degree brand in Asia :
|b creating more effective marketing communications
|c by Mark Blair, Richard Armstrong, Mike Murphy.
|
| 246 |
3 |
4 |
|a The three hundret sixthy degree brand in Asia:
|b creating more effective marketing communications.
|
| 260 |
|
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|a Singapore:
|b John Wiley & Sons (Asia),
|c 2003.
|
| 300 |
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|a xvi, 215 p.:
|b ill.;
|c 24 cm.
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| 500 |
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|a Includes index
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| 650 |
0 |
0 |
|a Brand name products --
|x Marketing --
|z Asia
|
| 650 |
0 |
0 |
|a Communication in marketing --
|z Asia
|
| 700 |
1 |
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|a Armstrong, Richard
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| 700 |
1 |
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|a Murphy, Mike
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| 997 |
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|a Business & Accountancy, Faculty
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| 999 |
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|a 0000008374
|b BOK
|c OPEN SHELF
|e 1st Floor, Shah Alam
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