The 360 degree brand in Asia : creating more effective marketing communications
| Main Author: | Blair, Mark |
|---|---|
| Other Authors: | Armstrong, Richard, Murphy, Mike |
| Published: |
Singapore:
John Wiley & Sons (Asia),
2003.
|
| Subjects: |
| Item Description: |
Includes index |
|---|---|
| Physical Description: |
xvi, 215 p.: ill.; 24 cm. |
| ISBN: |
0470820578 (hbk.) |