APA Citation

Blair, M., Armstrong, R., & Murphy, M. (2003). The 360 degree brand in Asia: Creating more effective marketing communications. Singapore: John Wiley & Sons (Asia).

Chicago Style Citation

Blair, Mark, Richard Armstrong, and Mike Murphy. The 360 Degree Brand in Asia: Creating More Effective Marketing Communications. Singapore: John Wiley & Sons (Asia), 2003.

MLA Citation

Blair, Mark, Richard Armstrong, and Mike Murphy. The 360 Degree Brand in Asia: Creating More Effective Marketing Communications. Singapore: John Wiley & Sons (Asia), 2003.

Warning: These citations may not always be 100% accurate.