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| LEADER |
00708cam a2200181 7i4500 |
| 001 |
0000004092 |
| 005 |
20120904090000.0 |
| 020 |
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|a 0470820551 (hbk.)
|
| 090 |
0 |
0 |
|a HF5813.A74
|b A38 2002
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| 100 |
1 |
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|a Aitchison, Jim
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| 245 |
1 |
0 |
|a How Asia advertises :
|b the most successful campaigns in Asia-Pacific and the marketing strategies behind them
|c Jim Aitchison.
|
| 260 |
|
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|a Singapore:
|b John Wiley & Sons (Asia) Pte. Ltd.,
|c 2002.
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| 300 |
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|a xviii, 411 p.:
|b ill.;
|c 26 cm.
|
| 650 |
0 |
0 |
|a Communication in marketing --
|z Asia
|
| 650 |
0 |
0 |
|a Advertising --
|z Pacific Area
|
| 650 |
0 |
0 |
|a Advertising --
|z Asia
|
| 650 |
0 |
0 |
|a Brand name products --
|x Management
|
| 999 |
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|a 0000006342
|b BOK
|c OPEN SHELF
|e 1st Floor, Shah Alam
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