How Asia advertises : the most successful campaigns in Asia-Pacific and the marketing strategies behind them
| Main Author: | Aitchison, Jim |
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| Published: |
Singapore:
John Wiley & Sons (Asia) Pte. Ltd.,
2002.
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| Subjects: |
| Physical Description: |
xviii, 411 p.: ill.; 26 cm. |
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| ISBN: |
0470820551 (hbk.) |