Exploring marketing research

Main Author: Zikmund, William G
Published: Australia: Thomson/South-Western, 2003.
Edition: 8th ed.
Subjects:
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001 0000003937
005 20170218090000.0
020 |a 0324181485 (hbk.)  
020 |a 9780324181487  
090 0 0 |a HF5415.2   |b .Z55 2003 
100 1 |a Zikmund, William G  
245 1 0 |a Exploring marketing research   |c William G. Zikmund. 
250 |a 8th ed. 
260 |a Australia:   |b Thomson/South-Western,   |c 2003. 
300 |a xxi, 744 p.:   |b col. ill.;   |c 28 cm. 
504 |a Includes bibliographical references and index 
650 0 0 |a Marketing research  
997 |a Business & Accountancy, Faculty 
999 |a 0000008475  |b BOK  |c OPEN SHELF  |e 1st Floor, Shah Alam