Exploring marketing research
| Main Author: | Zikmund, William G |
|---|---|
| Published: |
Australia:
Thomson/South-Western,
2003.
|
| Edition: | 8th ed. |
| Subjects: |
| Physical Description: |
xxi, 744 p.: col. ill.; 28 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
0324181485 (hbk.) 9780324181487 |