APA Citation

Zikmund, W. G. (2003). Exploring marketing research (8th ed.). Australia: Thomson/South-Western.

Chicago Style Citation

Zikmund, William G. Exploring Marketing Research. 8th ed. Australia: Thomson/South-Western, 2003.

MLA Citation

Zikmund, William G. Exploring Marketing Research. 8th ed. Australia: Thomson/South-Western, 2003.

Warning: These citations may not always be 100% accurate.