Strategic electronic marketing : managing e-business 2e

Main Author: Kleindl, Brad Alan
Published: Australia: Thomson/South-Western, 2002.
Edition: 2nd ed.
Subjects:
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001 0000003936
005 20170218090000.0
020 |a 032417893X (hbk.)  
020 |a 9780324178937  
090 0 0 |a HF5415.1265   |b .K54 2002 
100 1 |a Kleindl, Brad Alan  
245 1 0 |a Strategic electronic marketing :   |b managing e-business 2e   |c Brad Alan Keindl. 
250 |a 2nd ed. 
260 |a Australia:   |b Thomson/South-Western,   |c 2002. 
300 |a xxi, 428 p.:   |b ill. (some col.);   |c 24c m. 
504 |a Includes bibliographical references and index 
650 0 0 |a Telemarketing  
650 0 0 |a Database marketing  
997 |a Business & Accountancy, Faculty 
999 |a 0000008429  |b BOK  |c OPEN SHELF  |e 1st Floor, Shah Alam