Marketing

Main Author: Lamb, Charles W
Other Authors: McDaniel, Carl D, Hair, Joseph F
Published: Mason, Ohio: Thomson/South-Western, 2004.
Subjects:
LEADER 00691cam a2200205 7i4500
001 0000003924
005 20170218090000.0
020 |a 0324147988  
090 0 0 |a HF5415   |b .L36 2004 
100 1 |a Lamb, Charles W  
245 1 0 |a Marketing   |c Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel. 
260 |a Mason, Ohio:   |b Thomson/South-Western,   |c 2004. 
300 |a xxxviii, 774 p.:   |b col. ill.;   |c 29 cm.. 
504 |a Includes bibliographical references and index 
650 0 0 |a Marketing --   |x Management  
650 0 0 |a Marketing  
700 1 |a McDaniel, Carl D  
700 1 |a Hair, Joseph F  
997 |a Business & Accountancy, Faculty 
999 |a 0000006857  |b BOK  |c OPEN SHELF  |e 1st Floor, Shah Alam