Marketing
| Main Author: | Lamb, Charles W |
|---|---|
| Other Authors: | McDaniel, Carl D, Hair, Joseph F |
| Published: |
Mason, Ohio:
Thomson/South-Western,
2004.
|
| Subjects: |
| Physical Description: |
xxxviii, 774 p.: col. ill.; 29 cm.. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
0324147988 |