Value-based marketing for bottom-line success : 5 steps to creating customer value
by: De Bonis, J. Nicholas
Published: (2003)
Successful service operations management
Main Author: | Metters, Richard |
---|---|
Other Authors: | King-Metters, Kathryn, Pullman, Madeleine |
Published: |
Australia:
South-Western,
2003.
|
Subjects: |
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