Business to business marketing : analysis & practice in a dynamic environment

Main Author: Vitale, Robert P
Other Authors: Giglierano, Joseph J
Published: Australia: South-Western/Thomas Learning, 2002.
Subjects:
LEADER 00737cam a2200193 7i4500
001 0000003904
005 20170218090000.0
020 |a 0324072961 (hbk.)  
020 |a 9780324072969  
090 0 0 |a HF5415.1263   |b .V57 2002 
100 1 |a Vitale, Robert P  
245 1 0 |a Business to business marketing :   |b analysis & practice in a dynamic environment   |c Robert P. Vitale, Joseph J. Giglierano. 
260 |a Australia:   |b South-Western/Thomas Learning,   |c 2002. 
300 |a xxiii, 534 p.:   |b ill. (some col.);   |c 26 cm. 
504 |a Includes bibliographical references and index 
650 0 0 |a Industrial marketing  
700 1 |a Giglierano, Joseph J  
997 |a Business & Accountancy, Faculty 
999 |a 0000008616  |b BOK  |c OPEN SHELF  |e 1st Floor, Shah Alam