Business to business marketing : analysis & practice in a dynamic environment
| Main Author: | Vitale, Robert P |
|---|---|
| Other Authors: | Giglierano, Joseph J |
| Published: |
Australia:
South-Western/Thomas Learning,
2002.
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| Subjects: |
| Physical Description: |
xxiii, 534 p.: ill. (some col.); 26 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
0324072961 (hbk.) 9780324072969 |